Chapter 1: The Pricing Mindset: Stop Leaking Value!
Creating a solid pricing strategy that helps you reduce value leakage and capture a fair portion of the value you create.
Chapter 2: Pricing Strategies Need Clear Direction
Many companies fail to do align on their business objectives before embarking on a new pricing strategy. Our 5-step framework helps you avoid this pitfall.
Chapter 3: Let the Price Metric Do the Talking
Price metrics help with price differentiation and for communicating the way your product creates value. Here are the 5 categories of price metrics and the 6 criteria you should use to evaluate them.
Chapter 4: Packaging: It All Ends in Tiers
Packaging is a critical component of strategic pricing. The Feature Evaluation Matrix will help you navigate the 6 steps to creating a great packaging scheme.
Chapter 5: Price Architecture: Get Ahead of the Curve
Learn about price curves and the different styles of curves that impact the way your customers process your price levels. Get insights into emerging hybrid models like usage-based subscriptions.
Chapter 6: The Cutting Edge: Innovative Monetization Models
A look into 5 disruptive pricing models: tokens and virtual currencies; 2-sided platform pricing models; pay-to-customize; Freemium; GenAI pricing models.
Chapter 7: Setting Price Levels: Success Through Triangulation
An effective price level setting process follows 4 clear steps. Setting robust price levels leverages several data points and approaches to find the ideal price point and triangulate across them.
Chapter 8: Willingness-To-Pay Estimation: Six Useful Techniques
4 of the most practical and useful ways to measure willingness-to-pay including research techniques and two economic value estimation techniques.
Chapter 9: Price Execution: Every Town Needs a Sheriff
The 3-levers of price execution to help mitigate the value leakage from over-discounting.
Chapter 10: The Big Wrap Up
A whirlwind roundup up of the strategies and tactics found throughout the book and a call to ensure you capture your value!
