ABOUT THE book
Unlock the Full Potential of Your SaaS Product with Strategic Pricing
Innovative products create immense value for their customers. Strategic pricing is the art of capturing that value.
In this essential guide, pricing peered James D. Wilton shares his most valuable insights from more than a decade of transforming pricing strategies for startups and tech giants alike. With over 20,000 hours of hands-on experience at Monevate and McKinsey & Company, Wilton is recognized as one of the world’s leading authors on SaaS pricing.
Discover:
- The core principles of effective pricing strategy
- How to optimize packaging, metrics, and discounting
- Real-world case studies from Wilton’s extensive consulting career
- Step-by-step guidance for building and implementing your strategy
- Cutting-edge pricing models to inspire innovation
Whether you’re a startup founder or a seasoned executive, Capturing Value provides the knowledge and tools you need to:
- Capture the true value of your product
- Accelerate revenue growth
- Boost your company’s valuation
Capture your value! Master the art and science of SaaS pricing with this insightful, accessible, and entertaining guide. Your top and bottom lines will thank you.
RECOGNITION
"An indispensable resource for navigating the complexities of pricing. A must-read for anyone who wants to better monetize their products.”
Kyle Poyar
Partner, OpenView + “Growth Unhinged” on Substack
“A rich overview of SaaS pricing models, Capturing Value is a high-value, tactical read for leaders thinking about early pricing or optimizing an existing pricing model.”
Cassie Young
General Partner, Primary Venture Partners
“James D. Wilton is the SaaS pricing expert’s expert. Essential reading – an instant classic!”
Godard Abel,
CEO of G2
"Capturing Value provides an invaluable framework for building a winning pricing strategy. I know because I've experienced it first-hand as a CEO, working with James and his team. His approach works."
Nick Francis
Co-founder & CEO, HelpScout
"Finally, a current, comprehensive, and practical guide to SaaS pricing written by a distinctive expert. Chock full of insights and case studies, Capturing Value should help executives optimize their pricing and grow their businesses"
Manish Goyal,
Operating Partner Berkshire Partners
"Capturing Value is a goldmine of pricing wisdom for anyone running a subscription based business. This will be the “go to” pricing manual for any SaaS founder or seasoned exec looking to unlock growth through better monetizing their products."
Brian Feinstein,
Parter, Bessemer Venture Partners
"An excellent resource for learning about price structures, understanding how they apply to your business, and deciding how to set your prices moving forward to maximize the value for you as a company and your customers"
Kumar Eramilli,
Co-founder and CTO, ACTO
"A true expert in SaaS pricing, James D. Wilton has written an invaluable guide for any SaaS leader considering a pricing transformation"
James Wood,
Head of Product, M3ter